A city-wide promotional campaign is changing the food waste culture in Hong Kong by engaging citizens, businesses, and civil society.

The Challenge

Hong Kong’s three landfills are estimated to reach capacity within the next five years. With limited opportunities to facilitate source separation due to the density of Hong Kong, the city has found a way to reduce waste and avoid potential health risks associated with daily disposal of tons of municipal waste.

The Solution

The Hong Kong Food Wise Campaign increases public knowledge of the growing food waste problem in the dense city. Trained Food Wise Ambassadors spread targeted key messages and practical tips about food waste reduction across communities. Through an extensive media campaign, including televised commercials and an eye-catching mascot, messaging is spread throughout all of Hong Kong. As part of the campaign, the city is also financially supporting NGOs in implementing food donation projects.

The Food Wise Campaign and its associated charter, which has been signed by more than 420 companies, are paving the way for a new “food wise” culture, projected to limit food waste disposal to landfills by 40% in 2022. Due to the campaign’s early success, Hong Kong is now going further to target one ofthe city’s major contributing sectors to food waste: eateries. By signing up to the Food Wise Eateries Scheme, restaurants and other food service providers are encouraged to adopt initiatives such as serving portioned meals to reduce Hong Kong’s food waste even further.

Environmental Benefits – Food waste will be reduced by 1,440 tons per day by 2022 from the Hong Kong Food Wise Campaign.

Health Benefits – Hong Kong’s overfilled landfills will pose serious health risks to nearby residents, which can be reduced by generating less waste.

About Cities100

Presented by C40 Cities Climate Leadership Group (C40), Sustainia and Realdania – Cities100 showcases leading solutions to urban climate challenges in ten sectors, ranging from solid waste management to transportation.

Available online and in print, Cities100 provides stakeholders an accessible format to explore achievable solutions for climate action in cities, and will be a useful tool for relevant groups ranging from impact investors and development organizations, to mayors and city governments.  You can access the full Cities100 2015 publication online here.

  • Environmental
  • Health
Key Impact
460,000 metric tons of CO2 are avoided annually due to Hong Kong's initiatives to reduce food waste
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