Sam is Digital and Social Media Manager at C40. As part of the Communications team, Sam works closely with the Brand, Creative and Digital Content team, as well as members of the wider organisation, to create a strong brand for C40. Keeping global reach and local relevance in mind, Sam is key in helping conceptualise, strategise, and create engaging content that connects with C40’s target audiences and key stakeholders.

Sam has over 10 years of experience in content. She began her career as a print journalist in 2010 before diving into the world of digital writing, and then expanding her skill set to include areas such as social media management. She holds a Bachelor’s Degree in Mass Communication from Murdoch University.