As Creative Content Manager on the Joint Program between C40 and the Global Covenant of Mayors, Samuel is responsible for developing and delivering all visual content and assisting the team with delivering campaigns, events and media coverage.

With a background in advertising, Samuel has a wealth of experience in the public and private sectors, having helped build brands, campaigns and high-value assets in the UK and internationally.

Samuel holds a BA in Advertising from the École Supérieure des Arts de Saint Luc in Liège, Belgium.